Our History

Ascentric is a trading name of Investment Funds Direct Limited (Fundsdirect). Fundsdirect was founded in 1982, and became the UK’s first online fund supermarket in December 1999.

In 2004, an adviser initiative established a whole of market UK Wrap leading to the creation of an independent Wrap Company that eventually acquired Fundsdirect in 2005. This provided the base for the launch of the Ascentric Wrap in January 2007.

A majority holding of Investment Funds Direct Group Limited was acquired by Royal London Group in November 2007, essentially bringing the technology, process and capital together and allowing the business to move to the next level.

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All the latest financial news

  • Citywire - 29/03/12

    Ascentric boosts Royal London results

    Royal London's wrap platform Ascentric has outperformed the insurance giant's other businesses with a 50% increase in assets under administration...

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  • IFAOnline - 19/03/12

    Barclays launches model portfolios on Ascentric

    Barclays wealth and investment management business has launched a range of five risk-rated model portfolios

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  • IFAonline - 14/03/2012

    Ascentric assets top £4bn for first time

    Ascentric has broken the £4bn assets under administration (AUA) barrier as the Royal London-owned wrap nears 12 months of sustained profitability.

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  • IFAonline - 2/03/12

    Ascentric establishes IFA focus groups

    Ascentric is establishing a series of IFA focus groups to provide it with feedback on propositional and service developments. Read more: http://ww

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  • IFAonline - 7/02/12

    Ascentric welcomes 230 adviser firms as sales rise 8%

    Ascentric saw net new assets rise 8% in 2011 after 226 extra adviser firms signed up to the Royal London-owned Wrap.

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  • MoneyMarketing 9/01/12

    Ascentric appoints sales and marketing director

    Ascentric has appointed Mike Morrow as sales and marketing director.

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